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Foreground is a SaaS company that equips professional photographers with the tools to expand their hobby into a business. I worked primarily with the ShootProof, a platform that allows photographers to share and sell their work commission-free.

 

Throughout the duration of my internship and subsequent contracting role, I developed the motion graphics style for ShootProof and designed A/B tests for their social media campaigns.

Client

Foreground

Role

Visual Designer

Team

Marketing Department

Foreground Subsidiaries

Foreground Subsidiaries

Visual Design, Motion Graphics, Advertising

MY CONTRIBUTION

Motion Style 
Development

The goal of motion for ShootProof was to demonstrate the company as modern and to keep up with competitors with the ease of our software as service features. That is why the motion used in our campaigns is fluid, contemporary, and fun.

I developed a motion graphics campaign that highlighted our unique gallery and portfolio features. This was used in the summer of 2022 and will be used in the coming years for Black Friday. 

Storyboarding

PROCESS

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